Write 2–3 sentences introducing what this project is, what the client wanted, and what question it began with. This is the first thing a visitor reads — make it grounded and specific rather than generic.
Describe the design thinking, the constraints you worked with, or the decisions that shaped the outcome. This is where clients and fellow creatives want to understand how you think — not just what you made.
A second paragraph can speak to materials, references, the client relationship, or a specific moment in the process that defined the project.
An optional closing note on how the project resolved, what you learned, or what the client said. Honest, brief, and specific.